Brian Crandall
Senior Advisor
Biography
Brian oversees commercial and digital operations and value creation for TSG Vantage, the firm’s portfolio operations and value creation group.
Brian brings over 20 years of strategy, business development, and operating experience. Prior to joining TSG, he served as Chief Client Officer for Accenture’s Global Private Equity Group where he founded and built the firm’s centralized private equity practice and launched the first Generative AI and managed service programs for private equity clients. Prior to working at Accenture, Brian focused on post-acquisition value creation, late-stage diligence and transition, and AI business operations in roles at Platinum Equity and McKinsey & Company.
Education
Brian has a degree in Business from Cornell University and an MBA from The Wharton School at the University of Pennsylvania.
Q&A
Move fast and fail faster. I have learned to balance empathy and analytics with targeted decision making to quickly to outpace the competition. Compared with public markets, in private equity, you often have access to imperfect data and fewer competitive insights, so you have to work off of operational experience, make assumptions where information gaps exist, and experiment quickly.
Entrepreneurs have expanded and re-shaped our economy in profound ways. All entrepreneurs are unforgiving in their vision. Good entrepreneurs have the ability to be inspirational yet scrappy, and find the best in any situation. Exceptional entrepreneurs listen to those around them, evolve faster and drive asymmetric scale. I admire the latter.
Someone once told me they wanted to “kick the consultant out of me”, and if they had to scroll twice when reading an email they would ignore the message. It emphasized keeping things simple and being direct.
The Operating Partners, including the members of the TSG Vantage Leadership Team, listed herein are either independent contractors or employees of TSG or one or more of its affiliates. Operating Partners are compensated directly or indirectly by TSG portfolio companies, TSG funds or TSG, and in the latter case, TSG is entitled to reimbursement from TSG portfolio companies and/or TSG funds for such compensation.