Bill Cooling
Managing Director
Biography
Bill works with TSG’s partner companies and is involved in originating, structuring, and the due diligence of new investment opportunities. He is also a member of the Investment Committee.
Bill has over 15 years of experience in the global consumer and retail sectors. Prior to joining TSG Consumer, Bill served as Managing Director and Head of Consumer/Retail Mergers & Acquisitions at Jefferies, where he advised high-growth businesses including Morphe Cosmetics, Elemis, Amplify Brands (Skinny Pop), Kendra Scott, PetIQ, Too Faced, and Varsity Brands and also served as Co-Head of the Global Junior Resource Initiative for the Investment Bank. Prior to that, Bill was a Managing Director at Gleacher & Company. He began his career in the Consumer, Retail & Healthcare Group at J.P. Morgan.
In 2019, Bill was recognized by The Deal as Consumer/Retail Dealmaker of the Year.
Education
Bill holds a degree in Government from Georgetown University, where he graduated with honors.
Q&A
Starting in middle school, I caddied during the summers at a local golf course. There was a lot of competition amongst the caddies for who could get the most “loops”. My knowledge of the game was average at best, but I made up for it with hustle – that meant being first in line each morning, never saying no to a round, and never losing a ball!
Growing up, our family dinner table conversations often included stories of building brands in faraway places. My late father spent his career with Colgate Palmolive and Coca-Cola Bottling, crisscrossing the globe as those great American brands rapidly expanded and became household names on every continent. He was my idol, and I loved hearing his stories about how iconic brands were built.
When I started as an intern at J.P. Morgan, someone told me that I’d be successful if I remembered three simple things: 1) have a good attitude, 2) work hard, and 3) take every opportunity you’re given. I’ve never forgotten that message, and I try to impart the same advice to everyone I’ve hired in the years since.