Product Innovation
Our brands develop products that define new categories and smash sales records
Stumptown
Before Stumptown was acquired by strategic buyer Peet's Coffee & Tea, TSG encouraged the company to expand its Cold Brew franchise, which led to the successful launch of Cold Brew with Milk and Cold Brew Nitro.
PAIGE
TSG advised Paige to build upon its success in Women’s Denim to develop a Men’s line as well as a non-denim Lifestyle Collection. The more diversified product mix has created a highly scalable and differentiated apparel platform.
Smart Balance
After finding success in the margarine market, Smart Balance, working alongside TSG team members, launched products in new categories, including microwave popcorn and peanut butter.
Revolve
TSG helped diligence and acquire Lovers + Friends, which became the platform for and team behind REVOLVE's Owned Brands. Today, the company's Owned Brands account for approximately 20% of sales.
Pureology
We supported Pureology’s efforts to create shampoos and conditioners for specific hair types, as well as innovative styling aids, so that the company could market a complete line of hair care products in salons and select retailers at different price points.
Smashbox
Throughout our partnership, we supported the Smashbox management team with consumer research to help inform decisions around distribution strategy, product innovation, and marketing.