Melissa partners with investment and portfolio company teams to inform diligence processes and brands’ growth strategies.
Melissa joins TSG with experience leading and growing research functions on both the client and agency side. She has extensive experience developing and executing research end-to-end to help clients navigate shifts in consumer behavior and inform their growth strategies. She has worked across industries for brands like LVMH, Comcast, Boston Beer, and Bed Bath & Beyond. Melissa graduated from the University of Chicago with a degree in Public Policy.
Q&A
What was the first job you had?
My first job was as a research assistant at UChicago’s Center of Decision Research where I helped run an experiment testing the impact of food restrictions on loneliness. I had always been interested in what influences people’s decisions and got to see firsthand how and what shifts human behavior.
What brings you the most joy in your job?
Making numbers on a page into insights that empower people to take data-driven and informed actions.
What are your greatest sources of inspiration?
I walk everywhere and I’m constantly stuck by how the streets I’ve walked since I was a kid have changed, shaped by the millions of people who call New York City home. Somewhere in this city, right now, someone is building the next big brand, writing a soon-to-be top-streamed song, or conducting research that will win a Nobel Prize. New York City is ever-evolving and the future of its possibilities never fails to inspire me.