Judee spearheads brand and creative strategy across TSG’s portfolio, partnering with companies to craft impactful brand experiences through dynamic interactive sites and digital content. Her expertise lies in meticulously tailoring brand strategy and content development to each brand's unique differentiators, ensuring a customer-first approach that resonates deeply.
Leveraging a rich blend of agency and in-house experience, Judee has cultivated a proven track record of success. She honed her digital skills at Digitas NYC working with NY Times, Samsung and Delta. She then played a pivotal role in establishing Madewell's first commerce site and helped establish the brand identity at J.Crew. At AKQA, she expanded both content and commerce for Target Style & Beauty, and at Sephora, she led a team of over 20 creatives in developing customer-centric campaigns across all digital touchpoints, both online and in-store.
Judee studied Graphic Design from Rhode Island School of Design and Advertising from Art Center College of Design.
Q&A
What was the first job you had?
The first job I ever had was in high school, working at a frozen yogurt store called 21 Handles, which was all about blending fruits into frozen yogurt (before Pinkberry was a thing) and really focusing on customer service from beginning to end.
What attracted you to TSG?
I admire the strong leadership and the emphasis on investing in brands beyond capital. I am a part of a team that really specializes in helping brands move forward in digital, marketing, diligence, consumer insights, and brand development work. And I truly believe this type of forward thinking in investments is a unique differentiator for TSG.
What attracted you to the business of brand building?
Brand building is a reflection of consumerism shaping itself against the evolution of culture. And in an especially heavy digital landscape, it has been exciting to watch emerging brands, as well as legacy brands, redefine themselves with design-first methodologies. I enjoy getting to know brands and finding ways to further expand their storytelling.
This individual is an Operating Partner of TSG. Operating Partners listed herein, while not employees, members, personnel, or affiliates of TSG, are independent contractors who provide valuable advice, services and insights to TSG and its portfolio companies. The Operating Partners may receive payments from, or allocations with respect to, TSG’s portfolio companies, funds advised by TSG, or TSG.