VICI
Founded in 2012 and headquartered in northern California, VICI is an online retailer of affordable women’s apparel and accessories for the millennial consumer. VICI offers daily drops of on-trend merchandise, married with social and influencer marketing content, which has resulted in a highly-loyal customer base with strong consumer advocacy.
Our Partnership
TSG has a long history of partnering with founder-owned, category-leading e-commerce retailers and was enthusiastic about an opportunity to partner with the VICI team to help take the company to the next level. We have been extremely impressed with the outsized loyalty and engagement that VICI has been able to develop with its customers through its well-curated product assortment and strategic social media marketing. We look forward to leveraging our consumer expertise to support the team as VICI becomes the destination for on-trend apparel and accessories at an accessible price point for an ever-growing number of “VICI Dolls.”
Strategic Focus
VICI and TSG are working together on a variety of initiatives to drive continued growth. We believe VICI has meaningful opportunities to increase brand awareness, enhance the site experience, and further broaden product assortment while scaling the team and infrastructure.
“VICI has built an extraordinary following by offering beautifully styled, yet affordable, daily product drops and a constant flow of engaging social content. We could not be more enthusiastic about the opportunity to partner with the team as VICI enters its next stage of growth.”
– Jenny Baxter Moser, Managing Director at TSG Consumer Partners
