ZOEVA Cosmetics
Founded in 2008 by Zoe Boikou, ZOEVA is a beauty brand headquartered in Frankfurt, Germany. Originally founded with the goal of creating superior, reasonably-priced makeup brushes, ZOEVA’s high-quality, affordable products coupled with its unique brand mission focused on female empowerment resonated with consumers, and the brand quickly gained a cult following. ZOEVA has since leveraged its brand equity in brushes to extend into a full range of color cosmetics products and has expanded its retail presence across the globe.
Our Partnership
We were impressed by ZOEVA’s incredible momentum in the marketplace, as the brand had created a rapidly growing base of passionate and loyal customers. We also shared Zoe’s greater vision for a mission-driven brand with the goal of empowering women around the world, inspiring confidence and perseverance through the brand’s products and messaging. Underpinned by the commonly shared interest to support women in need through a brand devoted to female empowerment, ZOEVA recognized TSG’s like mindset, deep beauty experience and successful track record in helping founder-led businesses achieve their goals. We were thrilled to have the opportunity to partner with ZOEVA in early 2018.
“We are so excited to partner with TSG – it was the perfect combination from the first time we met. They share our vision and goals that go beyond just selling great products, but to also have a positive impact on women’s lives. We have had a lot of success on our own so far, but believe TSG can enable us to reach a new level by helping to optimize our global expansion strategy, particularly in the US, with their deep expertise in the beauty industry.”
— Zoe Boikou, Founder and CEO of ZOEVA
