Carolyn McGuire

Carolyn McGuire⁠

Vice President, Commercial

New York Joined In 2023

Biography

Carolyn is part of TSG Vantage, the Firm’s portfolio operations and value creation group, where she is on the Commercial team and works with TSG’s partner companies to develop and implement brand, marketing, and innovation strategies. Previously, she was on TSG’s Consumer Insights team, where she provided actionable insights drawn from consumer, market, and competitive data.

Prior to joining TSG Consumer, Carolyn was a Strategy lead at Red Antler, where she led brand and GTM strategies for early-stage startups and global leaders like Bloc, Google, Bonobos, and the NBA. Prior to that, she began her career agency-side on brand, communications, and integrated marketing programs for Fortune 500 companies at Edelman and Weber Shandwick.

Education

Carolyn holds a degree in Psychology from Yale University, where she graduated with honors.

The Operating Partners, including the members of the TSG Vantage Leadership Team, listed herein are either independent contractors or employees of TSG or one or more of its affiliates. Operating Partners are compensated directly or indirectly by TSG portfolio companies, TSG funds or TSG, and in the latter case, TSG is entitled to reimbursement from TSG portfolio companies and/or TSG funds for such compensation.