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Prior to joining TSG, Nicole worked at Sycamore Partners, where she invested in consumer and retail businesses, and before Sycamore she worked in the Leveraged Finance Group at Goldman Sachs, where she advised consumer and retail clients on debt financing transactions. Nicole received a dual degree in Mathematics and Psychology from Williams College and an MBA from the Stanford Graduate School of Business.

Questions And Answers

What brings you the most joy in your job?
Brand building is exciting because we can see the tangible impacts of our work in the reactions of consumers who love our brands. Every so often, I get to hear about a customer whose life was changed for the better by one of our partner companies, and seeing that impact is worth every minute of hard work.

What’s the best piece of advice you’ve ever received?
A professor I once had would often remind us to “find our vowels.” In anything in life – a personal relationship, a job – there are elements that are critical (the vowels), and others that are less important (the consonants). If you’re missing some of your consonants, you can still build a language, but without all your vowels, you can’t communicate.

What are your greatest sources of inspiration?
I love talking to people who are decades ahead of me in their careers, regardless of what industry they work in. Learning from them, hearing what they’ve experienced in their lifetime, I gain more perspective on how long life could be, and what I might be lucky enough to accomplish in the years to come.

What was the first job you had?
I washed cars in my neighborhood, which helped first teach me the value of hard work and of taking good care of the things you own.


What attracted you to TSG?
I’ve long been inspired by the power of consumer brands to affect individuals’ everyday lives for the better, to make them happier and healthier. TSG’s track record of working with and growing the most exciting consumer brands made me confident that our work could have a meaningful impact on people around the world, and I was excited to join a team that was eager and determined to search the globe for what that next, impactful brand might be.

How do you build trust with entrepreneurs you’ve just started to work with?
For me, listening is key to building trust with anyone I work with, including entrepreneurs. Only by listening can I learn what the other person needs and how I can best help get there, information that is critical to building a long-term professional and personal relationship with that individual.