External Senior Advisor, Beauty
Nicolas is a Senior Advisor at TSG and works closely with our beauty partner companies. Nicolas has extensive executive experience in the beauty industry with a particular focus on business development and sales in entrepreneurial / fast growth environments.
Prior to joining TSG, Nicolas was Global CEO of MAKE UP FOR EVER, where he built a €20 million professional brand into a €500 million retail sales business within a decade. The brand reached a N°2 position worldwide at Sephora with strong success spanning Europe, North America, Asia and the Middle East. Previously, Nicolas held various roles at LVMH, including launching Benefit Cosmetics in Europe, Middle East and Asia, and general management positions at Parfums Christian in Paris, London, Singapore and South Korea, where he opened the first LVMH subsidiary.
Nicolas provides deep understanding of sales strategy and territorial expansion across EMEA and Asia as well as close relationships with key beauty industry participants across customers, supply chain and marketing.
What are the keys to building a successful brand?
Create something sharp and unique that consumers will love, then, stick to your brand DNA but bring constant innovation to keep it modern, appealing and cool.
How do you build trust with entrepreneurs you work with?
Be humble. Listen. Understand and respect what they created, then help them to step out from daily stuff so they can focus on the big ideas.
What is the first job you ever had?
I was a business developer in China for the biggest French industrial Group (Saint-Gobain) in the late 80’s, traveling 3 weeks per months everywhere in China, looking for JV partners and industrial clients.
What attracted you to TSG?
I love working with creative and entrepreneurial founders, and using my experience to help them strengthen and accelerate their businesses.
How has TSG’s culture helped drive the firm’s success?
TSG hires very experienced & strategic people, yet very humble & operational. Everyone is willing to help, support and bring value to the businesses we invest in.