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About

JKARSON@TSGCONSUMER.COM

‭415.419.6912‬

Judee leads creative strategy at TSG Digital and partners closely with companies on brand development through dynamic interactive sites and digital content. She specializes in tailoring creative strategy and content development to each brand’s core differentiators.  

 Throughout her career, Judee has drawn upon both agency and in-house experiences.  She started at Digitas NYC, then joined Jcrew to help develop Madewell’s commerce brand site experience from the ground up. At agency AKQA, she expanded both Target Style & Beauty content and commerce. And at Sephora, she led a team of 20+ creatives in developing campaigns across  all site and in-store digital experiences. Judee studied Graphic Design at Rhode Island School of Design and Advertising at Art Center College of Design.



Questions And Answers

What attracted you to the business of brand building? Brand building is a reflection of consumerism shaping itself against the evolution of culture.  And in an especially heavy digital landscape, it has been exciting to watch emerging brands as well as legacy brands redefine themselves with design-first methodologies.  


What was the first job you had?
Frozen Yogurt called 21 Handles that was blending fruits into frozen yogurt before Pinkberry was a thing.

What attracted you to TSG?  
Strong leadership, emphasis on investment of brands that make impact, and the forward thinking of investment in a very competitive market.