Jeff works with our partner companies and is involved in due diligence of our investments.
Prior to joining TSG Consumer Partners, Jeff was an investment banker at Houlihan Lokey, where he advised consumer products clients on mergers and acquisitions. Jeff received a Bachelor of Arts in Economics and Philosophy from Northwestern University.
What’s the best piece of advice you’ve ever received?
When I was growing up, my mom had the following quote posted in her office: “They may forget what you said – but they will never forget how you made them feel.” This has stuck with me and has guided the way I try to interact with people both in and outside the office.
How would you describe your working style?
I believe that a positive attitude is key to both enjoying one’s job and performing well, so I always try to approach my work with a smile and an upbeat attitude. I’m definitely someone who works hard in order to deliver the highest quality work product, but at the same time, I like to keep things light-hearted and fun at the office.
What was the first job you had?
When I was 7 years old, I started a business with my 10-year-old sister making and selling beaded jewelry at local town events. I led our customer acquisition efforts with my boyish charm and an industry-leading lifetime warranty program. I was also in charge of finance and accounting.
What attracted you to TSG?
I was attracted to TSG by the opportunity to not only invest in leading consumer brands, but also to truly partner with successful entrepreneurs and management teams to help create additional value. Above all else, I was attracted to TSG by the people. When your experience is so much defined by the people you surround yourself with, I quickly jumped at the opportunity to work alongside the individuals here who are some of the best in the world at what they do.
What excites you about the business of brand building?
I’m excited by the challenge of brand building, as it requires many different components to be pieced together properly. From creating a unique brand identity that appeals to consumers, to understanding and anticipating broader trends to capitalize on, so many different elements go into building a successful brand. It’s especially interesting in the current climate where social media and technology advancements continue to provide brands more direct access to customers, enabling closer emotional connections between consumers and the brands they love.