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About

BCOOLING@TSGCONSUMER.COM

212.265.4843

Bill is responsible for originating new investment opportunities, diligencing new business opportunities, structuring transactions and working with our partner companies. 

Bill has spent more than 15 years focused on the global consumer and retail sectors. Prior to joining TSG, Bill served as Managing Director and Head of Consumer/Retail Mergers & Acquisitions at Jefferies. While at Jefferies, he also served as Co-Head of the Global Junior Resource Initiative for the Investment Bank. With a focus on advising high growth businesses, his clients have included Morphe Cosmetics, Elemis, Amplify Brands (Skinny Pop), Kendra Scott, PetIQ, Too Faced, and Varsity Brands.  In 2019, Bill was recognized by The Deal as Consumer/Retail Dealmaker of the Year.

Prior to Jefferies, Bill was a Managing Director at Gleacher & Company. He began his career working in the Consumer, Retail & Healthcare Group at J.P. Morgan.  Bill received a BA, with honors, in Government from Georgetown University.


Questions And Answers

What brings you the most joy in your job?

Watching something go from a sketch on the back of a cocktail napkin to a billion-dollar brand is amazing.  I’ve worked with many entrepreneurs who’ve done just that: take a new product idea and turn it into something that touches millions of people.  Whole new sectors in consumer have been created by a founder with a vision, and I’ve been lucky enough to watch a few of them from Day 1!

What’s the best piece of advice you’ve ever received?

When I started as an intern at J.P. Morgan, someone told me that I’d be successful if I remembered three simple things: 1) have a good attitude, 2) work hard, and 3) take every opportunity you’re given.  I’ve never forgotten that message, and I try to impart the same advice to everyone I’ve hired in the years since.

What attracted you to TSG?

Having spent my whole career working around the consumer and retail sectors, picking TSG was an easy decision. They’ve built an incredible track record while maintaining a great team culture.

What was the first job you had?

Starting in middle school, I caddied during the summers at a local golf course.  There was a lot of competition amongst the caddies for who could get the most “loops”.  My knowledge of the game was average at best, but I made up for it with hustle – that meant being first in line each morning, never saying no to a round, and never losing a ball!

What attracted you to the business of brand building?

Growing up, our family dinner table conversations often included stories of building brands in faraway places.  My late father spent his career with Colgate Palmolive and Coca-Cola Bottling, crisscrossing the globe as those great American brands rapidly expanded and became household names on every continent.  He was my idol, and I loved hearing his stories about how iconic brands were built.