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About

Amy has over 20 years of experience in consumer – identifying investment opportunities, advising companies and brand strategy and management. Prior to joining TSG, Amy was an equity research analyst with roles at William Blair, Weeden & CO., Pali Capital, Banc of America Securities and Donaldson, Lufkin & Jenrette. She was widely recognized for her thought leadership in the consumer space. Prior to her sell-side career, Amy worked in the retail industry as a buyer with Saks Fifth Avenue, Harold’s Stores and Neiman Marcus. She graduated from Texas A&M University with a B.S. in Economics.


Questions And Answers

What have you learned from working with entrepreneurs?

It is incredibly difficult to get a business off the ground. Often, founders put everything on the line for an unwavering commitment to a brand idea, vision and culture. The best are not afraid to surround themselves with smart people and partner where needed. Their ability to stay committed through the process is inspiring.

What is the best piece of advice you have been given?

Don’t be afraid to fail, and fail faster. The sooner you learn from your mistakes, the smarter and stronger you emerge. I think this is relevant in brand building.

 

 

 

 

What was the first job you had?

The first job I had post college was with Neiman Marcus in the buying department. Going through the executive training program and working as an assistant buyer provided me with incredible and invaluable insights into brand building.

What attracted you to TSG?

The firm’s relentless passion for great brands and impressive track record of investing in consumer. Most importantly, the people and the culture of the firm are truly unique – highly collaborative, visionary and true partners to our portfolio companies.

What are the keys to building a successful brand?

The underpinnings of a successful brand have evolved in an increasingly digital world but the basic principles remain. Brands must be authentic, differentiated and experiential. They must develop an emotional connection with customers, play in multiple channels and leverage technology and data to deliver a personalized experience for the customer. The most successful brands put the customer and the brand first, consistently.