About the Company
Founded in 2017 by David Schottenstein, Privé Revaux is a fast growing brand marketing affordable and high quality sunglasses with endorsements from celebrity partners including Jamie Foxx, Ashley Benson, and Hailee Steinfeld, among others. The company is headquartered in Miami, Florida and sells fashion-forward sunglasses at a retail price of $29.95 through its website, mall-based kiosks, third party retailers like Amazon, Express, Nordstrom, and internationally. Privé Revaux frames are handcrafted and polarized, providing consumers with first-rate sunglasses at the right price. Capsule collections from celebrities and designers feature novel, limited edition styles, each personally curated by the collection partner.
Privé Revaux caught our eye in the sunglass industry for its disruptive approach to offering consumers a high quality and stylish product at an affordable price point with no compromises. Privé wants to deliver more value to the consumer, and the brand gives consumers the ability for the first time to accessorize themselves with chic sunglasses for different days, occasions and outfits. The brand has driven exceptional consumer and organic celebrity engagement in its powerful first year of existence. TSG's respect for Privé's brand equity, dynamic founder, and strategic execution to date meant we were thrilled to partner with Privé when given the opportunity in the summer of 2018.
We believe the Privé Revaux is uniquely positioned to capture significant share of the $4.4 billion domestic sunglasses market due to its affordable price point, design aesthetic, great value, and celebrity associations. Privé Revaux is executing on multiple growth pillars including a roll-out of mall-based kiosks, an enhanced eCommerce site, strong traction and uptake with both domestic and international wholesale accounts, and a strategically managed Amazon presence.
"When it comes to consumer-facing private equity, TSG is the gold standard having backed leading brands like REVOLVE, vitaminwater, Smashbox Cosmetics, Huda Beauty, IT Cosmetics and PAIGE," said David Schottenstein, Founder of Privé Revaux. "Privé Revaux is one of the youngest brands to ink a deal with TSG, and this partnership will enable us to continue growing at a remarkable rate and accomplish goals that we never thought possible at such an early stage. I have no doubt that over the next few years, Privé Revaux will firmly position itself as a powerhouse in the affordable luxury market."
Jamie Foxx, Partner at Privé Revaux, added, "Collaborating with TSG is an honor. One look at their portfolio and you know these guys mean business. I couldn't be more excited about Privé Revaux's future."