About the Company
Founded in Seattle, nuun delivers a delicious, healthier sports drink with its flagship line of convenient effervescent tablets. The tablet form factor is better for the environment than ready to drink beverages. nuun’s low calorie, low sugar, clean ingredient and effective product line supports a more active lifestyle. nuun’s mission is hydration that inspires more movement, and the entire nuun team embodies that mission by leading the #nuunlife.
Longtime fans of nuun’s products, TSG was ecstatic to find an opportunity to partner with the nuun management in mid-2017. We felt a shared sense of enthusiasm around the nuun mission and market opportunity as we knew that nuun’s superior nutrition benefits recognized by its core group of athletes and fitness enthusiasts would give the brand the opportunity to continue to expand.
Our work with nuun is focused on a variety of initiatives, including enhancing new product innovation and increasing investments in marketing to drive brand awareness and trial. We see opportunities for the brand to extend beyond its core fitness enthusiast consumer and into adjacent product categories.
"We believe there is a better way to thrive through life. We’re passionate about reinventing hydration to inspire everyone to move more. The team at TSG are fans of nuun and share a commitment to making this mission a reality. TSG’s deep industry expertise and support for our culture and mission will help us grow faster and more strategically. We’re stoked to work with them."
--Kevin Rutherford, nuun CEO