Grand Canyon: Cyclist visits direct-to-consumer giant Canyon
‘I think the world has to change,’ says Roman Arnold, founder and CEO of Canyon. ‘I have been a retailer and I have been a dealer. I know this sport and the industry very well, and I want to make cycling ...
Coming to AMERICA
CANYON BICYCLES arrives in the U.S. with a controversial consumer-direct sales model. How will the market respond?
Sprinting for The Yellow Jersey in America
Canyon Bicycles is hoping to do in the U.S. what it did in Germany: Pull away from the competition.
A German bike company could turn the entire industry on its head
No industry has been entirely immune from the disruption brought on by online shopping. But so far, the high-end bicycle business has mostly remained in brick-and-mortar bike shops. An anticipated direct-to-consumer bike brand from Germany called ...