Global Leader in Consumer-Focused Investing.
TSG is a global leader in consumer-focused investing with approximately $14bn of assets under management and a 35+ year track record of building iconic brands.
Brands People Love
The TSG portfolio includes brands from around the world, across a range of categories including health and wellness, food and beverage, eCommerce, fintech, and mobile gaming.
How We Work
We Invest More Than Capital.
Whether the goal is to enhance digital strategy, expand distribution, or promote innovation, our dedicated team works tirelessly with our brand founders and teams to share their passion and turn ideas into success.
Fluent in Digital
Our team has deep digital expertise that spans across all marketing channels, brand strategy, operations, and technical support. We evaluate the digital footprint of our portfolio companies and provide guidance that is informed by decades of experience in the field and our network of trusted advisors from Amazon, Google, Meta and others.
How We Partner
We Focus on Building Category-Leading Brands That Can Stand the Test of Time
With approximately $14 billion in assets under management, TSG is a global consumer private equity leader with over 35 years of experience investing in consumer brands.
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